Fremantle – A Perfect Storm of Commercial Crisis and Bad Management?

Fremantle is in the grip of a commercial and social decline. Is there a case for a ratepayers’ association to be formed to help retain the lifestyle cherished by residents and visitors alike?

Thirty  years ago the advent of the America’s Cup  accelerated a process which had been simmering, serving the needs of citizens adequately. The term ‘Fremantle lifestyle’ was coined and contrary to popular opinion the city was thriving well before the America’s Cup arrived. When it was lost the city was left with little more than fading posters behind the counter in Gino’s to remind us of the event.

Radical Plans or Panic Stations?

In recent years Fremantle, like many societies throughout the world, has experienced a decline in retail trading which has led to the current council planning reforms to guide Fremantle into the future. Some critics say this is unplanned panic, others point to opportunism led by developers who have formed a tunnel vision of the future. The slogan is ‘sustainability’, the vehicle is ‘high rise, high density’.

For good reason citizens cherish the lifestyle offered by the city. Fremantle still embraces a reputation of being a working man’s community; artisans and academics rub shoulders with wharfies,  fishers and, we hope for a long time into the future, doctors and nurses based in an excellent (though ugly) hospital. We have also become a bona fide university locale which, in many respects, has elevated the city’s profile. Notre Dame have nurtured many historic properties but have also been criticised for isolating the community from the west end of the city.

During a recent discussion hosted by Notre Dame University a panel of students was invited to outline their vision for the future of Fremantle. Most of them would not have been born by 1983 before the America’s Cup placed Fremantle front and centre on the world map, but interestingly all of the student panelists outlined a vision of the city which actually existed from the mid 1970s (and possibly before then) through to the late 80s.

The scholars painted a perfect picture of a variety of shops, better parking facilities, cleaner streets, less anti-social behaviour. Only one student suggested high density living and none espoused high rise.

Should we look over the bridges for answers?

An observation of some other communities suggests that the current council may have got their visionary solution in the form of Scheme Amendment 49 wrong.

It would not take an hour or two to travel to the center of, say, Swanbourne and observe the variety of shops, the free parking, the trees, the proximity of a railway station, the congenial atmosphere. Nor would it take long to study Napoleon Street in Cottesloe and its adjoining thoroughfares. Angove Street’s charm seems to have been achieved with little more than a coat of paint and the imagination of local traders. Highgate and Oxford Street in Leederville also come to mind as areas which offer a Fremantle style of life.

All of these centers have several common features: Low rise buildings, a variety of retailers, readily available free parking, attractive street furniture and low density to medium density housing.

What they do not have is a plethora of booze barns or the nightmare of nightclubs and hotels which nurture excessive drinking and drug use and appear to stimulate street violence and vandalism.

Private Security

Antisocial behaviour has encouraged traders in Fremantle’s High Street Mall to employ private security guards. Anecdotal evidence suggests that it has been an effective move but for a society which already employs one of the largest per capita and highest paid police forces in Australia, indeed the world, it is not a good sign.   A well managed police force is an essential core element in any community and indicative of a well managed democracy but if rumours are to be believed the Fremantle council is frustrated with the lack of action promised by the police. This frustration is shared by residents.

Ratepayers have no time for low quality or high rise development

Broadly speaking Fremantle’s population appears to have little desire for high rise, low quality development. The vast majority wish to maintain and nurture the Fremantle lifestyle. They appreciate development is essential but the proposition of high rise in the city has not been widely accepted and will most likely, given council intransigence, see a few seats changed at the next council election.

A Mantra of Dissatisfaction

There is solidarity in the council chamber but that has not translated into trust among the public. There is broad discontent among traders and ratepayers of Fremantle and a mantra of anger from the public which struggles to be heard.

Antisocial behaviour, parking issues, inefficient policing,  booze barns, night clubs, high rise office plans as well as the rebirthing of King’s Square are not seen as beneficial to the lifestyle of the community.

What was effectively presented as a fait accompli in relation to the King’s Square redevelopment is now being opened to international competition which may produce innovative plans rather than CODA’s computer generated offering. Such a competition should have a positive outcome but will depend upon the design parameters set by council.

The current generation of artisans who gave Fremantle a cultural boost are being forced from town by high rents and, in the case of Arthur Head’s  J shed, a lack of secure tenure. High rents and rates have impacted on the ability of a variety of traders to survive. In many cases rents have doubled, tenants have walked away from leases and commercial premises have remained empty for years. Streets are deemed dirty, Fremantle is seen as scruffy, rates have increased, council staff have increased – and services have decreased.

Vibrant Lifestyle Must Be Protected

But within this decline the city still nurses a vibrant lifestyle. We have several beautiful beaches, a crystal clear ocean and a lifestyle Californians and Europeans dream about. A warm evening spent on the fabled Coffee Strip – a boulevarde of baristas – watching a parade of prized cars, a stimulating procession of high heeled fashion and listening to the rhythm of buskers, is pure magic. Fremantle is not known as the City of Festivals without good reason. Almost every weekend has something fresh on offer. This effervescent lifestyle must be protected.

Perfect Storm of a Disaster

Is the city is rolling, towards a financial and structural abyss from which it may not recover for decades?

The mayor protested that he was misinterpreted in a newspaper article related to cooperation between the council chamber and administration but one councillor has broken ranks and said the situation is not good, that it is difficult to initiate the wishes of the elected councillors.

If the administration is not achieving the council chamber’s edicts and if the council members are turning a deaf ear to public opinion Fremantle could face the perfect storm of a social, economic and structural disaster.

Growth Industry

Action groups have become growth industries in Fremantle. There are several established and embryonic groups spawned from the public and traders’ concerns for the city’s future direction.

The Fremantle Society, once a powerful voice in the city; the Save Our Beaches Campaign worked miracles (and is being called upon to do so again); the Fremantle Inner City Residents’ Association (FICRA); the West End Traders’ Association, formed to deal with the obvious problems traders face; BID, financed by ratepayers and recently G4F (Group for Fremantle) became the new kid on the block.  These groups together with the precincts could concentrate their common interests and form an effective umbrella organisation designed to keep the council in line with residents’ aspirations.

Ratepayers Association – A  Strong Body of Opinion

Simply put the city may need a ratepayers association, an organisation to make the council chamber and the administration accountable to the public and city traders. It would not be difficult to form such a body. Existing and embryonic groups could jointly create a  team from their membership and become the most compelling public voice the city has heard.

None of the organisations need lose individual identities but could effectively promote mutual interests as well as their own. They could become a strong body of opinion – a focused action group to ensure the Fremantle way of life grows from strength to strength for all stakeholders.

10 thoughts on “Fremantle – A Perfect Storm of Commercial Crisis and Bad Management?

  1. Of course, there already is a functional ratepayers’ association – its called the Fremantle Council. As an ‘elected member’ of that body I am charged with making decisions based on all of the information provided by officers and the community in all of its forms.

    I don’t have a single problem with individuals and groups adopting the role of ‘keeping the bastards honest’ as this typically provides another avenue of relevant information that informs the decision making process.

    However, those who complain that decisions made contrary to their groups views are often spearheaded by people who don’t have the time or inclination to become a member of the Council or who have failed in their attempt or desire to do so.

    We all know what they say about democracy….


    1. That’s all true Andrew and it would interesting if you could expand on your comments – Backchat exists to encourage debate. It’s fair comment to say there is a deep seated frustration among the public as they see their lifestyle eroded by what they perceive as possible council intransigence? Or is it that councillors are frustrated by aspects of administration which do not fulfil the edicts of members? That in itself would create frustration and tension. Certainly we see issues related to policing which must be causing the mayor and councillors some angst. I agree that the council are the elected representatives of ratepayers but many societies find a ratepayers association can work closely with council and possibly work as a pressure group to assist council through difficult issues.


    2. What as self-righteous twit! Though this is an old post it still rings true today. Mr Sullivan is only interested in looking at the mirror and talking to himself.

      I was one of those people who doesn’t really have the time to be a member of council, but have the inclination and drive to work even harder for my town. I gave it my best shot at the last 2015 election and unsuccessfully ran for the South ward to get people like you off. I was truly in it for altruistic reasons and for the Fremantle community of residents and ratepayers. My experience with council and especially you, is what made me run in the first place.

      It was your builder/developer mate you assisted to put his napkin plans to council and drive a poor sub-division in a heritage precinct for the sole reason of profit. It was also you who waffled on for ever to assist an unemployed environmentalist the ability to put 3 mine site dongas on a heritage block to assist with renting out to backpackers and help her pay her mortgage. Another development plan written on as napkin. This is what makes average everyday people rise up against a council not listening to the very people who fund the city.

      Only more poor outcomes for the residents and ratepayers, with absolutely no substance. You and your G4F buddies only have one thing in mind and that is to profit from Fremantle at the Ratepayers expense.

      Do the residents all a favour Andrew, Bugger off and don’t bother running for the next election in 2017. Give a hard working family member like Tony Toledo a chance to make a difference for Fremantle who will run for the South Ward. He is also one of those people working, raising a young family, who really does not have the time, but certainly has the inclination!


  2. How soon we forget: there is a Fremantle Residents and Ratepayers Association. It was established in the hurly-burly of Amendment 49, with former chair of the Settlement Agents Board, Marian Kiely, as chair (“Height no magic pill: FRRA”, Fremantle Herald, November 5, 2011). Admittedly, after whipping off a bunch of anti-high rise stickers, not much has been heard of them since.


  3. Lloyd Hammond has sent an email reply to Andrew Sullivan’s comment which he has asked to be plugged into the comments. It is printed below, unedited:

    Andrew. I’m surprised you’d try that line. A council is not and never will be a ratepayers association. They are fundamentally different. I presume I don’t need to tell you why! At the very least, one is third-tier government elected to make planning and service decisions affecting the local community; the other is an independent group of concerned, pro-active and typically well meaning citizens who do not necessarily seek office but who seek to lobby local government decision making on important issues. We shouldn’t forget that ratepayer associations often form because of poor perfomance by councils.

    In addition, expressing alternative views doesn’t and shouldn’t equate to a complaint. To suggest that people who hold such views do not have the time or inclination to become a member of the Council is wholly dismissive of many well intentioned citizens whose work and family obligations would not allow them to take on such roles. Are you also suggesting that those who serve on council do it purely for altruistic motives?

    Lloyd Hammond


  4. Fair call Lloyd, to a degree. At the local government level I do think many elected members are more altruistic that egotistic and I also think most are sacrificing their time to contribute their expertise to help make a better place/community.

    Sadly, the moment one is elected in this town there are some who simply see that person as from another planet completely removed from the community. Tough decisions have to be made all the time, especially on the planning committee.

    South Beach is a classic. Had I, and Council, only listened to the 500 strong gang that demanded we not reconstruct South Beach as you see it today, those wonderful parklands wouldn’t be there. Action groups are great (as I well know) but what they often fail to do is avail themselves of ALL the critical information and technical advice needed to make good decisions. They often then accuse the decision makers of being arrogant, egotistical, out of touch, corrupt etc etc if the decision isn’t completely in line with what the lobby group wants. Indeed, some start every conversation with that attitude.

    A ratepayers group that wants to add input into the process but respects that they are not the be all of the decision making is fine. One that believes it and it alone has all the answers is a far more arrogant beast than the elected body they often accuse of being removed from the community.

    Being an elected member is for the most part a thankless task and even though the intent remains the same – to provide active and progressive decision making – the more effort one puts in the quicker one’s use by date comes along because on almost all issues, someone isn’t going to be happy.


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